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Fashion is the second sector in which Spaniards spend the most during Black Friday, only behind the technology sector. American culture, tradition and customs have entered Spanish society to stay, and this consumer festival is a clear example of this.

Currently this day, which in some brands extends to the entire weekend and which celebrates eight years in our country, is noted on the calendar even more eagerly than the same January sales. A date that is always celebrated on the last Friday of November and that this year takes place on the 29th; that is, this Friday.

Don’t get out of hand. I recommend that you buy timeless garments, basic wardrobe staples that will serve you for the rest of the year. Some sneakers, jeans, a suit, a coat or a shirt. But always, with your head, do not spend or buy useless clothes just for the fact that there are juicy discounts. Impulse buying is very present on dates as important as this one and buying to buy is doing what brands want.

In addition, you can take advantage of this date to advance your Christmas purchases. More and more people are choosing this day to sweep away discounts and get rid of Christmas commitments.

Most of the ‘fast fashion’ firms, and even smaller stores and brands, do not miss this event and offer different discounts. Thus, for example, Zara offers a 20% discount on all its clothes; H&M up to 30%; Mango 30%; Pull & Bear 20% on clothing and up to 30% on footwear; Stradivarius 20% on selected articles; Uniqlo 20% on the entire online collection; Cortefiel between 25 and 50% discount, etc.

Black Friday lasts all day. Despite this, there are brands that advance this day a few hours or extend it to the entire weekend. This is the case of the Inditex group (made up of Zara, Stradivarius, Bershka, Pull & Bear, Massimo Dutti, Uterque, Oysho and Lefties) that will bring forward the date and start discounts on some of its brands on Thursday 28 at 20:00 for users with their downloaded apps and from 22:00 in online stores.

In addition, we must take into account Cyber ​​Monday, for the most clueless and lovers of technology and online commerce. It is celebrated the following Monday, that is, on December 2.

A festival of consumerism that is characterized by the discount sales offered by both large and small brands on all its products or on selected items. Year after year, this celebration causes sales to increase significantly, and 2018 is a faithful example of this. According to a study carried out by the website Cuponation, Spaniards spent an average of 149.24 euros, and Google produced more than happy million searches related to the happy Black Friday.

The tradition of Black Friday dates back 150 years and is related to the American economic crisis that took place on September 24, 1869. The term, which is used today in a more consumerist sense, was also used in 1966 when Philadelphia’s highways suffered an unprecedented collapse. A name that began with a negative connotation and has become synonymous with the commercial phenomenon.